Biophilia, What's That?
Organic, sustainable, environmentally friendly ... the trend is increasingly toward products and designs that meet these standards. It's a trend filled with opportunities for the horticulture industry. So how do you sell green? Join Dr. Bill Sadler of Bradfield Organics as he discusses how to successfully sell organic products. Following Dr. Sadler's discussion, Dr. Dale Ball, who sells green roofs based on a concept called biophilia, will talk about how to sell green design strategies to people who do not believe in green (hint ... it has to do with how much money "going green" can save them). Lisa Grant with Dr. Earth will also discuss the importance of soil health. Dr. Earth offers a range of organic soil and fertilizer products.
Dr. Bill Sadler; Selling Organics
Sunday, January 9th; 10:00 - 11:00 A.M.
Dr. William Sadler of Bradfield Organics will discuss how to sell organic products successfully at the 2011 National Green Centre. Bradfield Organics sells a number of organic products for lawns, plants, and pastures. Bradfield Organics was recently selected as the fertilizer to be used on the four acre organic renovation of the National Mall in Washington, D.C.
In partnership with Bradfield Organics.
Dr. Dale Ball; Selling Green to People Who Don't Believe in Green
Sunday, January 9th; 11:30 - 12:30
How do you sell green roofs, green walls, stormwater management ideas, or other "green" designs to people who don't just want "green" for the sake of being "green?" Dale Ball with Biofilic will be explain why the "green" trends have more than just environmental benefits. He will explain an idea called biophilia. It's the idea that as we experience nature, we reap individual benefits - such as reduced stress. There is plenty of evidence supporting the idea that environments that have inspiration from nature help us to alleviate some of the stress that we deal with on a day to day basis. They can increase productivity, creativity, and satisfaction at work; ease the minds of our children creating an environment that they can thrive in, and give us just a little taste of the peace of mind that we crave.
Lisa Grant; Soil ... At the Root of the Solution!
Sunday, January 9th; 2:30 - 3:30 P.M.
Over the last 25 years, there have been substantial changes in consumer interests, product choices, and consumer lifestyle changes. The emerging re-vitalization of the "grow-your-own-food" trend has taken the U.S. by storm, Homeowners, who have never gardened in their life, are now eager to roll up their sleeves, get their hands dirty, and dig in to the back yard soil to grow their own food!
Why? There are 2 forces that are converging. First, there is an interest in saving money, saving time, and the promise of growing safe food that has prompted an unprecedented interest in "we are what we eat." The healthy lifestyle is certainly not a fad! Consumers, in their quest to support a healthy lifestyle, are finally becoming label readers!
And, secondly there is a growing concern regarding the impact of chemical use in the home garden. Creating healthy, living soil is the key to gardening success!
Lisa Grant will share her know-how on how to protect the health of the life in your & your customers' soil as well as to promote vibrant success in your & your customers' fruit, vegetable and ornamental gardens.
Lisa Grant grew up in Rochester, New York where she owned her own business. Lisa followed her keen interest in human health and nutrition and began a sales career in vitamins and nutritional supplements. It is with her heighted knowledge about nutrition and 25 years of experience that she began her Territory Manager responsibilities with the Dr. Earth Company. Lisa brought her expertise and knowledge of probiotics and human health to the Dr. Earth Company, a leader in the lawn and garden industry that specializes in a family of organic, nutritionally rich, Probiotic® products to enhance soil health and ultimately, human health. She currently resides in Chicago with her husband, Doug.
twitter / facebook / youtube / website
Scientific Certification Systems: sustainably grown certification
Sunday, January 9th; 4:00 - 5:00 P.M.
Scientific Certification Systems (SCS) is a global leader in independent certification and verification of environmental, sustainability, stewardship, food quality, food safety and food purity claims.
For more than 25 years, SCS has developed internationally recognized standards and certification programs in pursuit of the highest level of environmental performance and social accountability. Many assessments undertaken by SCS are based on innovative life cycle assessment methodologies.
SCS assessments lead to the recognition of accomplishments in greenhouse gas inventories and offsets, agricultural production, food processing and handling, forestry, fisheries, flowers and plants, energy, green building, product manufacturing and corporate social responsibility.
VeriFlora is an agricultural sustainability certification and eco-labeling program recognized as the gold-standard in the floriculture and horticulture industries. The program is administered by Scientific Certification Systems (SCS), a global third-party certifier of environmental, sustainability and agricultural product quality claims.
