Plants, Plants, and More Plants!
After all, our industry really is all about plants! Join top plant experts as they discuss what's new, what's great, and what plants you need to know about.Dr. Michael Dirr; Making Sense of the New Plant Clutter: Strategies for Successfully Marketing Trees and Shrubs
Sunday, January 9th; 8:30 - 9:30 in the Ferrara Theater
Dr. Michael Dirr is a legend in the horticultural world. His teaching, lectures, seminars, garden study tours, and plant introduction programs have contributed enormously to greater horticultural awareness. Today he travels widely to lecture, teach, and form new opinions of plants. In 2007 Michael Dirr together with Mark Griffith and Jeff Beasley established Plant Introductions. They converted an abandoned hog farm into a facility to breed, select, evaluate, and develop new ornamental plants. They are currently breeding and evaluating thousands of seedlings and selections in dozens of general.
Growers' Branding Strategies: a Panel Discussion
Sunday, January 9th: 2:30 - 3:30
Following the Sweet Melissa Fashion Show: the trendiest plants in horticulture join Dr. Michael Dirr and colleagues as they discuss the pros and cons of branding strategies. How does it work? Should you do it?
Jim Berry; A Grower's Perspective
Sunday, January 9th; 4:00 - 5:00 P.M.
Dr. Michael Dirr knows plants and he knows Jim Berry has some great, progressive ideas that you need to hear about.
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Anna Ball; The Power of Good Plant Genetics and What it can Mean for More Sustainable Landscapes
Monday, January 10th; 8:30 - 9:30 in the Ferrara Theater
