Why We Buy
The more you know about why consumers buy, the closer you are to knowing how to sell to them, and how to sell more to them. We start this half-day discovery into consumer behavior with a book group discussing Paco Underhill's pivotal book Why We Buy: The Science of Shopping. We invite you to read the book prior to the National Green Centre but invite everyone to participate in the discussion. Following the book discussion, join us as a panel of Generation X and Generation Y consumers discuss why they are (or in many cases are not) purchasing plants and other garden center products. This is sure to be a lively discussion and an illuminating look into the decision processes of several Gen X and Gen Y consumers - some married with families, others single and living in condos and lofts - some gardeners and others who don't intend to own a single plant. Come to one or both of the sessions.
Talk with Gen X and Gen Y About Why They Do (or Don't) Shop at Garden CentersSunday, January 9th; 2:30 - 3:30 P.M.
The panel will include Gen X and Gen Y consumers - some of whom own plants and visit their local garden center and some of whom do not ever intend to own a plant. What is influencing their decisions? What do they think of the industry? How can you better market to them?
Anna Ball: Why Buy Local
Sunday, January 9th; 4:00 - 5:00 P.M.
