From the Editor
What is the current state of the industry? About where the industry is heading? And about where your company might stack up against competitors? Join GIE Media Horticultural Group's editors for discussions about the state of the industry. Then Join GIE Media Horticultural Group's Lawn & Landscape magazine editor for a discussion about benchmarking your business.
State of the Industry
Sunday, January 9th; 10:00 - 11:00 A.M.
What sort of shape is the horticulture industry in? Yale Youngblood, editor of Garden Center Magazine will join colleagues Kelli Rodda, editor of Nursery Management and Production, Chuck Bowen, editor of Lawn & Landscape, and Mike Zawacki, editor of Snow Magazine. The four editors will share their thoughts on where the industry is and what they are seeing as they talk to people and write about the different industry segments on a daily basis.
Garden Center Magazine: Facebook / website
Nursery Management and Production: Facebook / website
Lawn & Landscape: Facebook / website
Snow Magazine: website
Benchmarking Your Business
Sunday, January 9th; 11:30 - 12:30
Chuck Bowen, editor of Lawn & Landscape, will be at the 2011 National Green Centre to discuss their annual Benchmarking Your Business survey and industry insights. If you're in the maintenance, lawn care or design/build operations, you won't want to miss this insightful session! From budgeting insights and management ideas to sales predictions and 2011 forecasts, this is sure to be valuable information for your business!
Lawn & Landscape: Facebook / website
Marketing 2.0: Social Media's More Than Just FarmVille!; a panel discussion led by Paige Worthy
Sunday, January 9th; 2:30 - 3:30 PM
Everyone's talking about social media for business - you can't close your eyes and make it go away! This panel, made up of fearless leaders
in social media for the green industry, will discuss their experiences in this mysterious online culture. There's an online marketing strategy
for every business, no matter how big or small, from Facebook and Twitter to location-based services like Foursquare and social deal sites
like Groupon. Learn how other professionals are doing it, and get some ideas on using social media to strengthen the relationship between you and your customers.
Paige Worthy is the American Nursery & Landscape Association's marketing and outreach Girl Friday. She's former editor of Lawn & Garden Retailer and GPN magazines, and has spent more than three years falling in love with the green industry. She can be reached at pworthy@anla.org. Learn more about ANLA at the Knowledge Center. For more information about their Clinic in Louisville, Jan. 26-29, click the website link below.
Panelists include:
Sandi Hillerman McDonald with Hillermann Nursery & Florist
Sandi is one of the second-generation family members who now run Hillermann Nursery and Florist. Her extensive experience started with learning and working at the nursery as she was growing up. She has been an official employee since 1970. Sandi has a degree in Ornamental Horticulture and is an Advanced Missouri Nurseryman Plant Professional. Having a Pesticide Technician License enables her to be helpful with recommendations for pest problems. She enjoys socializing with customers and offering expert advice on all aspects of the business. Water gardening, container gardening, and shade gardening are some of her specialties. When she is not at work, Sandi enjoys family time, spoiling her grandchildren, taking care of her many pets, and singing.
Justin McCoy with Greenscape Gardens
Jonathan Matteson with Kellogg Garden
Steve Cissel with 10-20 Media
Steve Cissel is a Home and Garden veteran of more than 25 years. He has served the industry with leadership positions in local, regional and national associations. Known in the Home and Garden industry as an 'Internet Marketing Expert', Steve has spoken at the CanWest Horticultural Trade Show in Vancouver, British Columbia; the ANLA Management Clinic in Louisville, Kentucky; the Retail Experience in Cleveland, Ohio; and the Chesapeake Green Educational Event in Baltimore, Maryland. He covers such topics as web site design, Search Engine Optimization, Search Engine Marketing and Effective Internet Advertising.
Steve is a graduate of Delaware Valley College of Science and Agriculture. Steve, his wife Karen and their two boys are active members of Mt. Airy Bible Church in Mt. Airy, Maryland.
Merchandising Headaches: Problems and Solutions: Ellen Wells
Sunday, January 9: 4:00 - 5:00
Ellen Wells is editor-at-large for Green Profit magazine, a trade magazine providing ideas and inspiration for the garden center trade. She also pens the popular weekly e-newsletter, Buzz. She holds Master's Degree in Horticulture from Cornell University, and thanks to being raised on New York's oldest family farm, she's also an avid veggie gardener.
