Apps, smart phones, mobile websites, QR tags. What are they and how can you use them for your business? Join us for a discussion of this new technology.
Steve Cissel: Mobile Media
Monday, January 10th; 1:30 - 2:30 P.M.
10-20 Media has green thumbs and tech fingers. We are a 'Home and Garden' category data aggregator, organizing data in an effort to engage the consumer. 10-20 Media is behind the popular GardenPilot website and iPhone app. Steve will present on this app on Sunday as part of the Your Garden Center education.
Steve Cissel is a Home and Garden veteran of more than 25 years. He has served the industry with leadership positions in local, regional and national associations. Known in the Home and Garden industry as an 'Internet Marketing Expert', Steve has spoken at the CanWest Horticultural Trade Show in Vancouver, British Columbia; the ANLA Management Clinic in Louisville, Kentucky; the Retail Experience in Cleveland, Ohio; and the Chesapeake Green Educational Event in Baltimore, Maryland. He covers such topics like web site design, Search Engine Optimization, Search Engine Marketing and Effective Internet Advertising and Mobile Media.
Steve is a graduate of Delaware Valley College of Science and Agriculture. Steve, his wife Karen and their two boys are active members of Mt. Airy Bible Church in Mt. Airy, Maryland.
Brenda Vaughn: 2D Codes
Monday, January 10th; 3:00 - 4:00 P.M.
2D Codes? QR Tags? Come learn the basics of 2D Codes. What are they? How can they work for you? See examples in the marketplace. Learn how these codes can promote your products and services, educate the consumer and how they can become a powerful marketing tool.
Brenda is the Marketing Manager for the horticultural division of The John Henry Company, a Multi Packaging Solutions Company and has been for 8 years. Previously she was the Advertising Manager for Bordine Nursery, one of the top 100 garden centers in the country for16 years.
