Sweet Melissa Fashion Show: the trendiest plants in horticulture
Keynotes
- Dr. Michael Dirr: Making Sense of the New Plant Clutter: Strategies for Successfully Marketing Trees and Shrubs
- John Stanley: Identify Retail Trends as they are Incubating
- Anna Ball: The Power of Good Plant Genetics and What it can Mean for More Sustainable Landscapes
- Jeffery Bruce: Opportunities for the Landscape Industry
Future of Horticulture
- Horticulture in 2060 discussion
- Changing Retail Models discussion
- The Future of Selling Plants: Jonathan Pedersen, Bailey Nurseries
Sustainable Sites Initiative Pilot Projects
Integrated Design
- Garden Center Design
- A Living Building Challenge building: discussion with the architect
H2O
- Integrating water for sustainable site development
- High efficiency irrigation
Mobile Media
- QR Tags
- What is it & how do you use it: Steve Cissel, 10-20 Media
Plants, plants & more plants
- Grower's Branding Strategies discussion, led by Dr. Michael Dirr
- A progressive grower's perspective with Jim Berry
Exclusive Events
- Dr. Michael Dirr's plant walk at the Missouri Botanical Garden (limit 30)
- Dr. Michael Dirr's 3rd biennial colloquium: The Education of Gardeners (limit 100)
Workshops
- Green Roof courses 101, 201, & 401; Design, Install & Maintain by Green Roofs for Healthy Cities
- Become a WaterSense Partner: Irrigation Contractor course by the Irrigation Association
National Green Centre University
- Dr. Michael Dosmann, Arnold Arboretum of Harvard University
- Dr. Andrew Bell, Chicago Botanic Garden
- Dr. Richard Olsen, U.S. National Arboretum
- Dr. Dave Creech, Stephen F. Austin State University Mast Arboretum
- Dr. Jason Griffin, Kansas State Horticulture
Rain & Snow
- Rain & Snow Derivatives: Jeff Hodgson, Chicago Weather Brokerage
- Snow as a Profit Center: John Allin
- Mke Zawacki
Craftsmanship
- Mastercraftsman of dry stone construction of Great Britain
Why We Buy
- Generation X & Y Consumer panel
- Why Buy Local: Anna Ball
Your Garden Center
- Retailing is about Story Telling: John Stanley, Australia
- Identify Retail Trends as they are Incubating: John Stanley, Australia
- The Garden Pilot App: Steve Cissel
e-mail marketing with Constant Contact
From the Editor
- State of the Industry: GIE Media Horticultural Group
- Benchmarking Your Business: GIE Media Horticultural Group
Selling Green
- Selling Organics: Bill Sadler, Bradfield Organics
- Selling Green to People who Don't Believe in Green
- Soil... at the Root of the Solution: Dr. Earth
- Sustainably grown certification: Scientific Certification Systems
Book Clubs
- Why We Buy by Paco Underhill, led by Yale Youngblood, Garden Center Magazine
- Think for Your Customer, discussion with author John Stanley
- Listening to Stone, discussion with author Daniel Snow
And More
