National Green Centre - Jan 9-10, 2011 - St Louis MO

National Green Centre - St. Louis, Missouri Presented by the Western Nursery & Landscape Association

 

Sweet Melissa Fashion Show: the trendiest plants in horticulture

Keynotes

  • Dr. Michael Dirr: Making Sense of the New Plant Clutter: Strategies for Successfully Marketing Trees and Shrubs
  • John Stanley: Identify Retail Trends as they are Incubating
  • Anna Ball: The Power of Good Plant Genetics and What it can Mean for More Sustainable Landscapes
  • Jeffery Bruce: Opportunities for the Landscape Industry

Future of Horticulture

  • Horticulture in 2060 discussion
  • Changing Retail Models discussion
  • The Future of Selling Plants: Jonathan Pedersen, Bailey Nurseries

Sustainable Sites Initiative Pilot Projects

Integrated Design

  • Garden Center Design
  • A Living Building Challenge building: discussion with the architect

H2O

  • Integrating water for sustainable site development
  • High efficiency irrigation

Mobile Media

  • QR Tags
  • What is it & how do you use it: Steve Cissel, 10-20 Media

Plants, plants & more plants

  • Grower's Branding Strategies discussion, led by Dr. Michael Dirr
  • A progressive grower's perspective with Jim Berry

Exclusive Events

  • Dr. Michael Dirr's plant walk at the Missouri Botanical Garden (limit 30)
  • Dr. Michael Dirr's 3rd biennial colloquium: The Education of Gardeners (limit 100)

Workshops

  • Green Roof courses 101, 201, & 401; Design, Install & Maintain by Green Roofs for Healthy Cities
  • Become a WaterSense Partner: Irrigation Contractor course by the Irrigation Association

National Green Centre University

  • Dr. Michael Dosmann, Arnold Arboretum of Harvard University
  • Dr. Andrew Bell, Chicago Botanic Garden
  • Dr. Richard Olsen, U.S. National Arboretum
  • Dr. Dave Creech, Stephen F. Austin State University Mast Arboretum
  • Dr. Jason Griffin, Kansas State Horticulture

Rain & Snow

  • Rain & Snow Derivatives: Jeff Hodgson, Chicago Weather Brokerage
  • Snow as a Profit Center: John Allin
  • Mke Zawacki

Craftsmanship

  • Mastercraftsman of dry stone construction of Great Britain

Why We Buy

  • Generation X & Y Consumer panel
  • Why Buy Local: Anna Ball

Your Garden Center

  • Retailing is about Story Telling: John Stanley, Australia
  • Identify Retail Trends as they are Incubating: John Stanley, Australia
  • The Garden Pilot App: Steve Cissel

e-mail marketing with Constant Contact

From the Editor

  • State of the Industry: GIE Media Horticultural Group
  • Benchmarking Your Business: GIE Media Horticultural Group

Selling Green

  • Selling Organics: Bill Sadler, Bradfield Organics
  • Selling Green to People who Don't Believe in Green
  • Soil... at the Root of the Solution: Dr. Earth
  • Sustainably grown certification: Scientific Certification Systems

Book Clubs

  • Why We Buy by Paco Underhill, led by Yale Youngblood, Garden Center Magazine
  • Think for Your Customer, discussion with author John Stanley
  • Listening to Stone, discussion with author Daniel Snow

And More


 

 

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